SellSeller's guide

Selling on the South Shore: expert advice

Selling at the right price, in the shortest time, without surprises: it takes preparation. Here's what we put in place for every seller we work with on the South Shore.

1. The right price: not too high, not too low

The listing price is the most important decision in the entire sale. Too high, the property sits and ends up selling for less after multiple price drops, sending a bad signal to buyers. Too low, you leave money on the table. Our comparative market analysis (CMA) is based on recent sales of similar properties in your area, not an optimistic number designed to impress you.

2. Preparing the property: first impressions matter

Buyers often make up their minds in the first few minutes of a showing. A clean, depersonalized, well-presented interior sells faster and for more. We guide you on which small repairs to prioritize, decluttering, and when needed, we call on our home staging partners. It's not a cost, it's an investment with an immediate return.

3. Marketing: maximum visibility from day one

Your property deserves to be seen at its best. Professional photos, virtual tour, polished presentation on Centris and social media: we maximize exposure from day one. The first 48 hours on market are the most critical, that's when interest is highest and offers are most competitive.

4. Negotiation: protecting your interests, not just closing

Receiving a purchase offer is only halftime. A broker's real value shows in negotiation: analyzing each clause, managing counter-offers, assessing the buyer's financial strength, and advising you on which conditions to accept or reject. Our goal is to get you the best possible terms, not just to close quickly.

5. Timing: when to sell to maximize your price?

Spring remains the most active season on the South Shore, but it's not an absolute truth. The right time to sell depends on your area, property type, and current market conditions. Some properties sell better in fall or winter, with less competition. We give you an honest read of the market when you want to sell, without pushing you in any direction.

Team Khan · Royal LePage Urbain

Seller's Guide

Everything you need to know before selling on the South Shore

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A complete document by Équipe Khan to prepare you for every step of the sale: evaluation, marketing, negotiation, and closing. Practical, honest, jargon-free.

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